Insights
What your enquiries are actually worth — and where the money leaks.
Booked revenue
£2,140
25 bookings from enquiries
Conversion rate
64%
Enquiries that became bookings
Recovered revenue
£420
Would have been lost without a follow-up
Average booking
£86
Across every booked enquiry
Still open
£1,285
17 enquiries in play
Returning clients
14 of 18
Have enquired more than once
Top service
BIAB Nails
Most requested overall
Where enquiries come from
By source
- Instagram20 · £1,493
- Website9 · £757
- WhatsApp6 · £610
- TikTok9 · £610
- Referral7 · £564
- Link in bio5 · £464
What clients book
By service
- Teeth Whitening£495
- Wig Installation£300
- Luxury Facial£255
- Silk Press£240
- Knotless Braids£240
- Russian Volume£150
- Soft Glam Makeup£140
- BIAB Nails£135
- Hybrid Lashes£130
- Brow Lamination£55
Why enquiries were lost
14 closed without booking
- No response · 5
- Price · 3
- No availability · 2
- Changed mind · 2
- Booked elsewhere · 1
- Not suitable · 1