Insights
What your enquiries are actually worth — and where the money leaks.
Booked revenue
$2,140
25 bookings from enquiries
Conversion rate
64%
Enquiries that became bookings
Recovered revenue
$420
Would have been lost without a follow-up
Average booking
$86
Across every booked enquiry
Still open
$1,285
17 enquiries in play
Returning clients
14 of 18
Have enquired more than once
Top service
BIAB Nails
Most requested overall
Where enquiries come from
By source
- Instagram20 · $1,493
- Website9 · $757
- WhatsApp6 · $610
- TikTok9 · $610
- Referral7 · $564
- Link in bio5 · $464
What clients book
By service
- Teeth Whitening$495
- Wig Installation$300
- Luxury Facial$255
- Silk Press$240
- Knotless Braids$240
- Russian Volume$150
- Soft Glam Makeup$140
- BIAB Nails$135
- Hybrid Lashes$130
- Brow Lamination$55
Why enquiries were lost
14 closed without booking
- No response · 5
- Price · 3
- No availability · 2
- Changed mind · 2
- Booked elsewhere · 1
- Not suitable · 1